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SINGAPORE , May 4, 2026 – Ascend Asia Financial Services Group (“Ascend Asia” or “昇亚”), the first company in Singapore that brings financial advisory firms together, will welcome Infinity Financial Advisory (“Infinity FA” or “恒越财务咨询”), SG Alliance (“星汇财富”) and PromiseLand Financial Advisory (“PromiseLand”) as its newest member firms. The acquisitions will be done through Ascend Asia Singapore Advisory, a wholly owned subsidiary of Ascend Asia. Regulatory approval from the Monetary Authority of Singapore has been obtained, and the acquisitions are subject to the satisfaction of regulatory and acquisition-related conditions.

With these additions, the Ascend Asia group will comprise four Singapore financial advisory firms with a total network of more than 2,000 financial consultants, united by a shared vision to strengthen the advisory industry and deliver greater choice to consumers.

Tomas Urbanec, Chief Executive Officer, Ascend Asia, said, “We are pleased to welcome Infinity FA, SG Alliance and PromiseLand to Ascend Asia, a much-anticipated milestone that expands our financial advisory network. Each firm brings distinct strengths and an established client franchise. Ascend Asia is committed to reinforcing these unique qualities and supporting each member firm with strategic expertise, operational insights and industry network, to enhance their value propositions and achieve sustainable growth.

“With a sizeable advisory network and a dedicated asset management firm, our foundations are firmly in place. As we grow our open-architecture platform and the solutions offered by our member firms, we see meaningful opportunities to uplift Singapore’s financial advisory industry and empower financial consultants to deliver greater value and long-term benefits to consumers.”

Poh Choon Kia, Chief Executive Officer and Founder, Infinity FA, said, “This is a significant moment for Infinity FA and a testament to our team’s unwavering dedication towards capability building and long-term client outcomes. From day one, we have been building a high-impact ecosystem that delivers meaningful value to our clients by seamlessly blending innovative technology with professional, human-centric advice. Our growth is anchored in service excellence and continuous innovation. Joining Ascend Asia allows us to amplify our impact while preserving our unique culture and service philosophy. We’re excited to leverage Ascend Asia’s broader resources and expertise to enhance our fintech capabilities, strengthen professional development, and sharpen our competitive edge.”

Caster Ong, Chief Executive Officer and Co-Founder, SG Alliance, said, “SG Alliance was founded on a conviction that financial advisory is a life essential for all, and a collective commitment to help people around us build financial resilience through holistic financial planning. We share Ascend Asia’s vision of bringing consumers more choices and value, and joining the group is an exciting step in our journey that allows us to enhance our advisory offerings and continue growing with our financial consultants and clients. Supported by Ascend Asia’s strategic expertise and capabilities, we look forward to extending the power of financial planning to even more individuals and companies and helping them make informed, confident decisions about their future.”

David Choo, Founder and Managing Director, PromiseLand, said, “For four decades, PromiseLand has been built steadily on trust, discipline and a commitment to doing right by our clients. Every client matters, and we have always sought to impact lives through objective advice, thoughtful support and carefully selected solutions tailored to clients’ needs. Joining Ascend Asia marks an important new chapter in our history. With this strong group behind us, we look forward to building on our foundations and continuing our journey with confidence.”

As member firms of Ascend Asia, Infinity FA, SG Alliance and PromiseLand will continue operating under their own brands, with no changes to existing client relationships or agreements. Clients will continue to be served by the same financial consultants.

Ascend Asia was established by global investment firm KKR to empower member firms to provide their best to their clients and to support the continuing development of best practices in Singapore’s financial advisory industry. Ascend Asia aims to support its member firms’ growth by enhancing their ability to serve their clients – through investments in professional development, technology, and customer relationship management, and upholding regulatory standards – while preserving each firm’s unique strengths and culture.

Since Ascend Asia’s launch in July 2025 with finexis advisory and its affiliates as the first member firms, Ascend Asia has continued to strengthen its solutions and capabilities. In October 2025, Ascend Asia rebranded its asset management arm to Ascend Asia Asset Management, with an expanded mandate to provide investment and wealth solutions through all member firms. Ascend Asia will continue to invest in its product offerings and capabilities to further enhance its solutions, with the aim of empowering member firms’ growth and delivering greater value to consumers.

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About Ascend Asia Financial Services Group 

Launched in 2025, Ascend Asia Financial Services Group (“Ascend Asia”) is committed to elevating the quality of financial advisory services in Singapore and beyond. Today, Ascend Asia comprises a network of financial advisory member firms and a dedicated asset management firm. Ascend Asia supports its member firms in scaling sustainably through strategic investment, industry expertise, and technology. Through an open-architecture platform, member firms and their financial consultants are empowered with a comprehensive range of solutions and tools to deliver personalised financial advice – enabling clients to make informed decisions that best meet their needs.

Find out more at http://www.ascendasiagroup.com

About Infinity Financial Advisory

Infinity Financial Advisory (“Infinity FA”) is one of the leading financial advisory firms in Singapore. Infinity FA is a values-driven advisory firm with the vision of helping individuals craft their financial blueprints through the infinite financial universe, leveraging its expertise and curated solutions. The firm is focused on advancing wealth management with innovative solutions and personalised service, striving to support its clients with effective tools and exceptional service.

Find out more at https://home.infinityfa.com.sg

About SG Alliance

Established in 2021, SG Alliance is committed to helping individuals and businesses achieve the highest value through a holistic, resilient financial roadmap. SG Alliance represents financial services providers offering a wide range of insurance and investment products serving individuals, families, and corporations.

Find out more at https://sg-alliance.com

About PromiseLand Financial Advisory

Founded in 1986, PromiseLand Financial Advisory (“PromiseLand”) is a Singapore-based financial advisory firm. PromiseLand provides holistic, client-focused solutions across protection, wealth accumulation and legacy planning. Grounded in integrity and long-term partnership, they empower clients to make informed decisions with clarity and confidence in an evolving financial landscape.

Find out more at https://promiseland.com.sg

SINGAPORE – October 16, 2025 – Finexis Asset Management (“FAM” or “汇信资管”), an affiliate of finexis advisory, has rebranded as Ascend Asia Asset Management (“昇亚资本”). Under the new brand, Ascend Asia Asset Management will broaden its mandate to provide investment and wealth solutions to all member firms of Ascend Asia Financial Services Group (“Ascend Asia” or “昇亚”).

Ascend Asia, which was established by global investment firm KKR, is the first platform in Singapore for financial advisory firms and aims to elevate the standards of the financial advisory industry. By empowering member firms with resources, network and expertise, Ascend Asia aims to reshape the advisory landscape and provide consumers with greater choice and value through an open architecture model.

Ascend Asia Asset Management’s expertise spans the design and management of funds offered through insurers’ investment-linked products, as well as tailored wealth solutions for accredited investors. Under the expanded mandate, the firm will strengthen the value proposition of Ascend Asia’s member firms and their financial consultants through exclusive access to institutional insights; innovative, high-quality funds; and advanced wealth management solutions that help accredited investors preserve and transition their wealth across generations.

Looking ahead, the firm aims to broaden its range of investment strategies and solutions to meet consumers’ evolving needs, particularly in areas such as wealth accumulation and retirement planning. Leveraging Ascend Asia’s resources and network, it will also equip financial consultants on the platform with the appropriate tools to deliver better long-term outcomes for their clients.

Tomas Urbanec, CEO, Ascend Asia, said, “Ascend Asia’s goal is to serve as an enabler for member financial advisory firms, and collectively elevate Singapore’s financial advisory industry so that we deliver greater value to consumers through our open architecture model. The rebranding of FAM as Ascend Asia Asset Management is a significant milestone for Ascend Asia, as we provide our member firms access to a dedicated asset manager. Our financial consultants can look forward to a wider range of investment solutions and institutional products, as well as comprehensive wealth management services – ultimately giving consumers greater choice.”

Faith Chen (陈黎嘉), CEO, Ascend Asia Asset Management, said, “This rebrand reflects a broader mandate and a renewed ambition to elevate the asset management capabilities of Ascend Asia’s member firms and their financial consultants. We are building on our foundations to help clients grow, preserve and transition their wealth across generations, while supporting more financial consultants across the Ascend Asia platform to deliver holistic, high-quality wealth management advice.”

In conjunction with the renaming of FAM, the corresponding FAM funds and their related factsheets have been renamed with effect from October 16, 2025 to reflect their new Ascend Asia identity.

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About Ascend Asia Financial Services Group 

Founded in 2024, Ascend Asia is committed to elevating the quality of financial advisory services in Singapore  and beyond. As a holding company, Ascend Asia supports its member firms in scaling sustainably through  strategic investment, industry expertise, and technology. Through an open-architecture platform, member  firms and their consultants are empowered with a comprehensive range of solutions and tools to deliver  personalised financial advice – enabling clients to make informed decisions that best meet their needs.  

Find out more at http://www.ascendasiagroup.com. 

About Ascend Asia Asset Management

Ascend Asia Asset Management is the asset management arm of Ascend Asia, a platform that supports financial advisory firms in scaling sustainably through strategic investment, industry expertise, and technology. Ascend Asia Asset Management provides member financial advisory firms with institutional insights, innovative high-quality funds, and advanced wealth management solutions for their accredited clients.

Find out more at https://www.ascendasiaam.com