Ascend Asia launches Singapore’s first dedicated Wealth Centre for financial advisory firms

  • At 10,000 square feet, the Ascend Asia Wealth Centre is one of Singapore’s largest dedicated wealth advisory centres
  • Centrally located at Asia Square Tower 2 and available exclusively to Ascend Asia’s member firms and their financial consultants
Ascend Asia launches Singapore’s first dedicated Wealth Centre for financial advisory firms
From left to right: Tan Yong Yi, Director, Private Equity, KKR; Tomas Urbanec, Chief Executive Officer, Ascend Asia; Prashant Kumar, Partner and Head of Southeast Asia Private Equity, KKR; and Sean Yang, Chief Commercial Officer, Ascend Asia

SINGAPORE, August 5, 2026 – Ascend Asia Financial Services Group (“Ascend Asia” or “昇亚”) today marked the grand opening of the Ascend Asia Wealth Centre, Singapore’s first dedicated wealth advisory centre built around an open-architecture model, at an event celebrating the Group’s continued growth and commitment to advancing the financial advisory industry. Through this model, financial consultants from Ascend Asia’s member firms will be able to access a broad range of insurance, investment and wealth solutions from multiple providers, enabling them to recommend solutions best suited to each client’s needs.

 

The event brought together more than 100 guests, including representatives from Ascend Asia’s member firms and partners across the insurance, investment and wealth management ecosystem. The strong turnout reflects Ascend Asia’s expanding network of industry partners, as well as broader industry momentum behind the open-architecture model and a shared ambition to advance Singapore’s financial advisory industry through stronger advisor capabilities, broader access to solutions and more comprehensive advice for clients.

 

Spanning approximately 10,000 square feet at Asia Square Tower 2 in Singapore’s central business district, the Ascend Asia Wealth Centre offers an exclusive purpose-built environment for the Group’s member firms and their financial consultants. Designed to elevate the wealth advisory experience, the Centre provides a premium setting in which consultants can engage clients, conduct in-depth financial planning discussions and draw on a broader ecosystem of wealth management expertise.

 

The Wealth Centre includes private advisory suites, thoughtfully designed collaborative spaces, and dedicated facilities for client events, professional development and engagement with product providers and industry specialists. It reflects Ascend Asia’s continued investment in the infrastructure, capabilities and resources needed to empower its member firms and their financial consultants, and support the delivery of high-quality, holistic financial advice.  

 

Tomas Urbanec, Chief Executive Officer, Ascend Asia, said, “The Ascend Asia Wealth Centre represents our vision for the future of financial advice – open, collaborative and centred on the individual needs of each client. While its scale demonstrates our long-term commitment to the industry, its real distinction lies in what happens within the space. The Wealth Centre has been designed to provide a premium environment that encourages meaningful conversations – with clients, product providers, and industry experts. Our goal is to empower our member firms to offer broader choice and more holistic advice, helping clients achieve superior financial outcomes.”

 

The opening of the Wealth Centre in Singapore follows a series of milestones for Ascend Asia since its launch in 2025. Today, Ascend Asia comprises a network of financial advisory member firms and a dedicated asset management firm, supporting its member firms in scaling sustainably and strengthening their capabilities to serve clients more effectively.

 

Ascend Asia has also expanded its wealth advisory presence in Hong Kong through Finexis Advisory (HK), which opened a new Wealth Centre in Hong Kong on July 20, 2026. The opening followed a brand refresh, new senior appointments and the expansion of its local team, reflecting the Group’s continued investment in the market and its commitment to advancing holistic wealth planning in Hong Kong.

 

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About Ascend Asia Financial Services Group

 

Launched in 2025, Ascend Asia Financial Services Group (“Ascend Asia”) is committed to elevating the quality of financial advisory services in Singapore and beyond. Today, Ascend Asia comprises a network of financial advisory member firms and a dedicated asset management firm. Ascend Asia supports its member firms in scaling sustainably through strategic investment, industry expertise, and technology. Through an open-architecture platform, member firms and their financial consultants are empowered with a comprehensive range of solutions and tools to deliver personalised financial advice – enabling clients to make informed decisions that best meet their needs.

 

Find out more at http://www.ascendasiagroup.com

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KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. For more information on KKR, please visit www.kkr.com.

 

In late 2024, KKR established Ascend Asia as an independently run platform that seeks to support the growth of financial advisory firms, with a primary initial focus on Singapore. KKR will draw from its global network, operational expertise, and deep insurance experience, which has included APRIL Insurance in France, Söderberg & Partners in the Nordics and Netherlands, and USI Insurance Services in the US, to accelerate Ascend Asia’s growth.