Privacy Policy

The purpose of this document Privacy Statement is to inform you of how we handle or process Personal Data (as defined below) which is subject to the Personal Data Protection Act 2012 of Singapore (“PDPA“). Please read this Privacy Statement so that you know and understand the purposes for which we collect, use and disclose your Personal Data.

By interacting with us, submitting information to us, or registering for or using any products or services offered by us, you agree and consent to Ascend Asia Financial Services Group Pte Ltd and its related corporations (collectively, the “Companies“), as well as their respective representatives and/or agents (“Representatives“) (the Companies and Representatives collectively referred to herein as “Ascend Asia“, “us“, “we” or “our“) collecting, using, disclosing and sharing amongst ourselves your Personal Data, and disclosing such Personal Data to our authorised service providers and relevant third parties in the manner and for any of the purposes set forth in this Privacy Statement.

This Privacy Statement supplements but does not supersede nor replace any other consents you may have previously provided to us in respect of your Personal Data, and any consents you may have provided in connection with this Privacy Statement are cumulative and additional to any rights which we may have under applicable law to handle or process your Personal Data.

We may update or modify this Privacy Statement from time to time, and send you notification of updates to this Privacy Statement in any form as we may deem appropriate. You may also contact us in the manner disclosed in this Privacy Statement to learn about our handling or processing of your Personal Data. To the maximum extent permissible under applicable law, you agree to be bound by the prevailing Privacy Statement as may be updated from time to time on our website, [https://ascendasiagroup.com] (“Website“), and/or as you may be notified. Hence, please check back regularly for updated information on our handling or processing of your Personal Data.

1. Personal Data

1.1. In this Privacy Statement, “Personal Data” refers to any data, whether true or not, about an individual who can be identified (a) from that data; or (b) from that data and other information to which we have or are likely to have access, including data in our records as may be updated from time to time.

1.2 Examples of such Personal Data you may provide to us include (depending on the nature of your interaction with us), [your name, email address, mobile number], and any other information relating to any individuals which you have provided us in any forms you may have submitted to us, or via other forms of interaction with you.

2. Collection of Personal Data

2.1. Generally, we collect Personal Data in the following ways:

a. when you interact with us or use our electronic services (such as services and/or features on our Website);

b. when you request that we contact you, be included in an email or other mailing list, or when you respond to our request for additional Personal Data, or when you are contacted by, and respond to, our representatives, agents, or service providers;

c. when you submit any form to us, use any of our services, or enter into any agreement or provide other documentation or information in respect of your interactions and transactions with us;

d. when you interact with our staff or Representatives, for example, via telephone calls (which may be recorded), letters, fax, face-to-face meetings and email;

e. when we seek information about you and receive your Personal Data in connection with your relationship with us, including for our services and/or job applications, for example, from business partners, public agencies, your ex-employer and the relevant authorities; 

f. when you submit an employment application or when you provide documents or information including your resume and/or curriculum vitae in connection with any appointment or position;

g. when you share comments or feedback with us (such as via email or our Website); and/or

h. when you submit your Personal Data to us for any other reason.

2.2. If you provide us with any Personal Data relating to a third party (e.g. information on your employees, colleagues, and/or family members), by submitting such information to us, you represent and warrant to us that you have obtained the consent of such third party to you providing us with their Personal Data, and for the collection, use and disclosure of their Personal Data for all purposes set out in our herein and by or for the benefit of the persons referenced herein, and all such consents have not been withdrawn. 

2.3. You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with any services, information, or materials you have requested.

3. Purposes for the Collection, Use and Disclosure of Your Personal Data

3.1. Generally, we may collect, use and disclose your Personal Data for the following purposes:

a. providing you information or materials which you have requested to receive, and to push content to you which may be relevant to you;

b. responding to, processing and handling your queries, inquiries, requests, feedback and suggestions, or providing support;

c. managing the administrative and business operations of the Companies and complying with internal policies and procedures;

d. facilitating business asset transactions (which may extend to any mergers, acquisitions or asset sales) involving any of the Companies;

e. preventing, detecting and investigating crime, including fraud and money-laundering or terrorist financing, and analysing and managing commercial risks;

f. providing media announcements and responses and organising promotional events;

g. verifying your identity and matching any Personal Data held which relates to you for any of the purposes listed herein;

h. managing and preparing reports on incidents and accidents, or in connection with any claims, actions or proceedings (including but not limited to drafting and reviewing documents, transaction documentation, obtaining legal advice, and facilitating dispute resolution), and/or protecting and enforcing our contractual and legal rights and obligations;

i. complying with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities; and/or

j. any other purpose relating to or reasonably necessary for any of the above.

3.2. In addition, we may collect, use and disclose your Personal Data for the following purposes depending on the nature of our relationship:

a. communicating with you and informing you of changes and development to the Companies’ policies, terms and conditions and other administrative information;

b. if you submit any application to us as a candidate for employment: (i) conducting interviews; (ii) processing your application which includes pre-recruitment checks involving your qualifications and facilitating interviews; (iii) providing or obtaining employee references and for background screening; (iv) assessing your suitability for the position applied for; (v) processing staff referrals; and/or (vi) any other purposes relating to any of the foregoing; and/or

c. processing of your Personal Data in relation to any of the purposes stated above. 

3.3. In relation to particular services or in your interactions with us, we may also have specifically notified you of other purposes for which we collect, use and/or disclose your Personal Data. If so, we may collect, use and/or disclose your Personal Data for these purposes as well.

4. Disclosure of Personal Data

4.1. Subject to applicable law, your Personal Data may be provided, for the purposes listed above (where applicable), to the following entities or parties, whether they are located overseas or in Singapore:

a. our related corporations;

b. agents, contractors or third party service providers (including software providers) who provide services to us;

c. analytics, search engine providers or other third party service providers that assist us in delivering our electronic services, information, and materials as well as improving and optimising the same;

d. any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions (which may extend to any merger, acquisition or any debt or asset sale) involving any of the Companies;

e. our co-brand and other business partners;

f. our professional advisers such as our board of directors, auditors and lawyers;

g. relevant government regulators, government ministries, statutory boards or authorities and/or law enforcement agencies, to comply with any directions, laws, rules, guidelines, regulations or schemes issued or administered by any of them;

h. external business and charity partners in relation to corporate promotional events; and/or

i. any other party to whom you authorise us to disclose your Personal Data to.

5. Deemed consent

5.1. In addition to the matters set forth above, subject to and in accordance with applicable law, you shall be deemed to have consented to our collecting, using, disclosing and sharing amongst ourselves your Personal Data, and disclosing such Personal Data to our authorised service providers and relevant third parties:

a. where in response to a request for your Personal Data in connection with identified purposes, you voluntarily provide such Personal Data to us for such purpose(s) and it is reasonable that you would voluntarily provide such Personal Data; and

b. where the collection, use and/or disclosure of your Personal Data is reasonably necessary for the conclusion and/or performance of a contract, between you and us or any other organisation entered into at your request, which may include recipients of your Personal Data not indicated in this Privacy Statement. 

6. Other Bases For Handling Or Processing Your Personal Data

6.1. In addition to and without limiting the consents you have provided to our collection, use and/or disclosure of your Personal Data for the purposes set out elsewhere in this Privacy Statement, where permitted by applicable law, we may also in accordance the requirements thereof also collect, use and/or disclose your Personal Data as further detailed below including without consent, where we meet the requirements of applicable law:

a. for our legitimate interests or the legitimate interests of another person (but not for sending you direct marketing messages unless you have otherwise provided your consent), including without limitation for the following purposes:

(i) any investigations or proceedings; 

(ii) fraud detection and prevention;

(iii) entering into, managing or terminating an employment relationship or appointment; and

(iv) detection and prevention of misuse of services by users; and

b. we may collect your Personal Data from any of the Companies, we may use your Personal Data, and any of the Companies may disclose your Personal Data to us, for improving our products, services, processes or business, understanding your preferences and personalising experiences and recommendations.

7. Use of Cookies and Related Technologies

7.1. You acknowledge and agree that our electronic services (including our Website) may include analytics code and other technologies that may allow us to gather information on any use of any of our electronic services, and may include our use of cookies, analytics, and/or other similar tools to track, aggregate, and analyse any data and/or information resulting from any person’s access to and/or use of any of our electronic services, and further that we shall retain all rights, title and interest in and to all such gathered information and data and any resulting analytics.

7.2. Without limiting the generality of the foregoing, we may employ cookies and other technologies as follows:

a. tracking information such as the number of visitors and their frequency of use, profiles of visitors and their preferred sites;

b. making our electronic services easier to use, and to better tailor our services, information, and materials to your interests and needs;

c. using such information to understand how people use our electronic services, and to help us improve their structure and contents; and/or

d. where necessary in order to enable our electronic services to operate, for example, cookies that enable you to log onto secure parts of our electronic services.

7.3. Some cookies and other technologies we use may be from third parties which provide us with analytics about our electronic services as well as other services. These third parties may collect information about your interaction with our electronic services and you should refer to their privacy policies for more information about their data handling practices.

7.4. If you do not agree to such use of cookies, you can adjust your browser settings. Unless you have adjusted your browser settings to block cookies, our system may create cookies as soon as you visit our site or click on a link in a targeted email that we have sent you, even if you have previously deleted our cookies. The way which cookies can be managed depends on your browser. Please check with your browser provider on how you may configure or disable cookies on your browser. 

7.5. If you do not agree to our use of cookies and other technologies as set out in this Privacy Statement, you should delete or disable the cookies associated with our electronic services by changing the settings on your browser accordingly. However, you may not be able to access certain aspects of our electronic services and this may also impact your user experience while on our Website.

8. Contacting Us – Questions, Feedback, Withdrawal Of Consent, Access And Correction Of Your Personal Data

8.1. If you have any questions or feedback relating to your Personal Data or our Privacy Statement, including without limitation our reliance on the legitimate interests and/or deemed consent bases of collecting, using and/or disclosing your Personal Data as described in this Privacy Statement,  would like to withdraw your consent to any use of your Personal Data as set out in this Privacy Statement, or would like to obtain access and make corrections to your Personal Data records, please write to our Data Protection Officer as follows:

Email address : [DPO@ascendasiagroup.com]

Attention : Data Protection Officer

Please note that if your Personal Data has been provided to us by a third party, you should contact such party directly to make any queries, feedback, and access and correction requests to us on your behalf.

8.2. You may withdraw your consent as provided under PDPA. However, if you withdraw your consent to any or all collection, use, and/or disclosure of your Personal Data, depending on the nature of your request, we may not be in a position to continue to provide its products or services to you, administer any contractual relationship already in place, or perform or conclude an existing or prospective agreement. This may also result in breach of your contractual obligations or undertakings, and/or termination of any agreements you have with us. Our legal rights and remedies in such event are expressly reserved.

Last updated: 07/07/2025

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. For more information on KKR, please visit www.kkr.com.

 

In late 2024, KKR established Ascend Asia as an independently run platform that seeks to support the growth of financial advisory firms, with a primary initial focus on Singapore. KKR will draw from its global network, operational expertise, and deep insurance experience, which has included APRIL Insurance in France, Söderberg & Partners in the Nordics and Netherlands, and USI Insurance Services in the US, to accelerate Ascend Asia’s growth.